Leveraging Storytelling: From European Product Labels to Corporate Presentations

Leveraging Storytelling: From European Product Labels to Corporate Presentations

Oct 16, 2024 | Blog, Joakim

I am always impressed by how regions in Europe effectively use storytelling through local product labels.

Similarly, I use storytelling in the production of corporate presentations, focusing on three key subjects in business-to-business communication: the management, the product or service, and the sender’s market. To this, I add the financial aspect and the offer, elevating the narrative.

In this picture from my breakfast in Nice, a product from Savoie features a distinctive label known as the ‘Savoie’ or ‘Savoyard’ quality mark. This label guarantees that the products are authentically made in the Savoie region and adhere to high standards of traditional craftsmanship and quality.

How to Craft an Investment Pitch with an Information Memorandum

How to Craft an Investment Pitch with an Information Memorandum

Sep 12, 2023 | Business coaching, Joakim, Presentation Agency

Assuming the role of an advisory panelist for a corporation with global expansion objectives carries significant responsibility, particularly in anticipation of an imminent funding round. My expertise and experience serve as valuable assets as I navigate the organization through the intricate processes required to secure investment capital.

In my most recent engagement, I distilled the following critical actions into a strategic “Action List” that the corporation should consider prior to initiating conversations regarding the funding round:

Investment Pitch: A Three-Tiered Approach.
My initial counsel was to architect the investment pitch in three discrete segments: informational content, value-creation opportunities, and the go-to-market strategy. This ensures a cohesively structured presentation designed to engage prospective investors.

Investor Presentation: Mastering Narrative Technique.
Subsequently, I advised on the enhancement of the investor presentation by underscoring the necessity for compelling storytelling, clear valuation metrics, judicious capital allocation plans, and delineated future milestones tied to the business roadmap.

Information Memorandum: The Quintessential Document.
As the culminating step, I advocated for the development of an information memorandum. This document is not only instrumental in satisfying the formal prerequisites of the investment round but is also pivotal in fortifying investor trust. It serves as a comprehensive repository of essential data for both potential investors and the organization’s leadership.