Leveraging Storytelling: From European Product Labels to Corporate Presentations
I am always impressed by how regions in Europe effectively use storytelling through local product labels.
Similarly, I use storytelling in the production of corporate presentations, focusing on three key subjects in business-to-business communication: the management, the product or service, and the sender’s market. To this, I add the financial aspect and the offer, elevating the narrative.
In this picture from my breakfast in Nice, a product from Savoie features a distinctive label known as the ‘Savoie’ or ‘Savoyard’ quality mark. This label guarantees that the products are authentically made in the Savoie region and adhere to high standards of traditional craftsmanship and quality.
