The Iconic Meeting: Fred Perry, Jack Kennedy, and the Legacy of Three Initials

The Iconic Meeting: Fred Perry, Jack Kennedy, and the Legacy of Three Initials

May 21, 2024 | Blog, Joakim

Hitting the city in all white with a wreath on the chest and some keyboard time between meetings and working sessions.

Just as JFK did, Fred Perry once met Jack Kennedy. He walked across to shake the great man’s hand and congratulated him on his good taste in clothes, as he was also wearing a Fred Perry shirt. JFK responded by asking Fred if he could be allowed the honor of using the three initials. Fred agreed and only ever agreed once more, with the initials BJM: for Billie Jean Moffitt, the greatest female tennis player of all time.

Embracing JFK’s Spirit: A Contemporary Office Friendship Inspired by an Iconic President’s Legacy and Style

Embracing JFK’s Spirit: A Contemporary Office Friendship Inspired by an Iconic President’s Legacy and Style

Apr 18, 2023 | Joakim & Dahl AB

At my office and creative studio, I’ve made a new acquaintance whom I’ve affectionately nicknamed JFK. He’s youthful and bright, exuding a unique sense of style. Occasionally, it’s as if he emerges from a picture frame on the wall, and together we take a brief moment to peruse a document, hunched over the table. JFK often remarks that we’re shouldering the world’s burdens, a sentiment echoed in Tames’ poignant photograph.
I’m eager for the day in my office when JFK introduces me to Jacqueline, as I’m pretty intrigued by her iconic Chanel pink suit, a symbol of elegance and grace.