I want to be like the people in Budapest, experiencing what they did during the times of Socialist Modernism and Brutalism. We took the tram to the Buda side, unsure why, but I knew we had to start somewhere. So, it began at a random tram station.
As we walked through the park, I noticed a house characterized by simple, geometric forms and a lack of ornamental detailing. ‘Pretend we’re back in the era of Brutalism,’ I suggested. You simply replied, ‘Oh, you’re a time machine.’ ‘Yeah,’ I said.
We found a bar on the ground floor, where the indoor design echoed a collective society: rugged, with raw concrete as the primary material, complemented by traditional Hungarian patterns. Notice the house facade, the red galleon sofa, and the style of tiles behind the bar.
Wanting to further immerse myself in the Budapest experience, I started to appreciate Dreher Bak, a double bock with a full-bodied dark flavor and a hint of caramel.
I am going to the Design Museum in London with a company’s board to provide a tangible experience and conduct a workshop on the importance of design in business.
Design in business is vital; it transcends aesthetics, fundamentally shaping product functionality and user experience, which are essential for driving innovation and market differentiation—key factors for a company’s success and adaptability in a fast-changing market.
In my business assignments, I often produce presentations and create company descriptions or information memorandums to realize the value of companies, as well as their upcoming growth and business development. With a background that combines graphic design, business development, and board membership—along with a track record of several share issues and growth journeys in both listed and growth companies—I possess the ability to identify the right details and craft compelling business narratives.
Additionally, I am someone who always brings an extra level of detail to every meeting.
The cufflinks I wear today are from a semi-independent order of chivalry, linked to one of the former imperial or royal courts in Europe. Take note of the two-barred cross, also known as the Cross of Lorraine. Béla III was the first monarch to use the two-barred cross, a symbol that even appeared on the coinage of the Byzantine Empire during the time of the reign of Emperor Justinian II. This symbol later made its way to Western Europe via the House of Anjou and became known as the Cross of Lorraine. Notably, the Cross of Lorraine was also used as a symbol of Free France during World War II.
The Hauptbahnhof sign, with its iconic font, has captivated my heart. As a designer, I am completely enthralled by the harmonious sign language presented by Deutsche Bahn. Even though I’ve transitioned more towards management assignments and away from regular design production, the sight of this sign instantly transports me back to my creative roots. Its irresistible energy rekindles my intrinsic passion for design. With some quarterly reports to manage soon, I’m considering drawing upon this Futura inspiration.
Bahn-Futura, also known as Bahnhofsfutura, is a geometric variant of Paul Renner’s 1927 Futura typeface, designed by Theodor Dierksmeier in the mid-20th century. These hand-painted signs, crafted between 1956 and 1988, often display subtle differences from their original templates, yet they remain a defining characteristic of German railway stations.
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