Leveraging Storytelling: From European Product Labels to Corporate Presentations

Leveraging Storytelling: From European Product Labels to Corporate Presentations

Oct 16, 2024 | Blog, Joakim

I am always impressed by how regions in Europe effectively use storytelling through local product labels.

Similarly, I use storytelling in the production of corporate presentations, focusing on three key subjects in business-to-business communication: the management, the product or service, and the sender’s market. To this, I add the financial aspect and the offer, elevating the narrative.

In this picture from my breakfast in Nice, a product from Savoie features a distinctive label known as the ‘Savoie’ or ‘Savoyard’ quality mark. This label guarantees that the products are authentically made in the Savoie region and adhere to high standards of traditional craftsmanship and quality.

Specialized PowerPoint Presentation Services for Optimal Alignment with Corporate Goals and Messaging

Specialized PowerPoint Presentation Services for Optimal Alignment with Corporate Goals and Messaging

Aug 30, 2023 | Joakim, Presentation Agency

During an assignment to develop a pitch for a new corporate presentation, I discovered Nunito, the font face used by the company. It’s a true beauty, with lines and curves that come together in a magical composition.

When I’m not in board meetings, supporting management teams in corporate development, or handling communications for publicly listed companies, I run a presentation agency through my management consulting and communications firm.

I specialize in updating existing PowerPoint presentations or creating new ones to ensure they align with the company’s brand, communication goals, and key messages.

With my design skills and extensive experience in top-level management across various industries—including both publicly traded and privately held growth companies—I offer a unique business perspective. My deep understanding of business models, along with my business acumen, enables me to adapt each presentation to the needs of the target audience. This ensures that each presentation is not only effective but also appropriate for a business setting.