In London earlier, I studied and gained inspiration from The Crown auction. As a business concept, this has been a success, featuring a fully booked exhibition and a subsequent auction with high prices. Netflix’s tremendous TV series, The Crown, has been both a success and a fantastic production.
The team behind the TV series allowed Bonhams to set up an exhibition with auction events. Studying this concept provides insight into the value of trademarks and stories, and how cooperation between different businesses can generate new opportunities.
Unfortunately, I couldn’t manage the high bidding at the auction, so I lost all my bids and couldn’t bring the “royal heritage” with me.
