18/02/2024

Captivating Eau-de-Nil: How Fortnum & Mason’s Iconic Packaging and Piccadilly Blend Stir Nostalgia and Embrace Tradition

There is a kind of magic residing within my mind; its striking shade of signature eau-de-nil evokes a sense of calmness and tranquility. Piccadilly Blend Ground Coffee takes me back to the place where I belong. Yes, just take me back to where I feel the atmosphere embrace me.

Fortnum & Mason’s packaging is a masterclass in branding, exuding timeless elegance with its iconic turquoise hue and uncluttered design. Each tin, box, or parcel from this storied brand is a nod to its rich heritage, often adorned with narrative illustrations that tell a tale of tradition and quality, designed to transform even the most mundane purchase into a special occasion.